About Me
I’ve always been drawn to building, fixing, and creating. My journey started in technology—building and repairing computers, setting up networks, and solving weird tech problems. That instinct for problem-solving led me to work for Apple, where I handled complex technical challenges while also seeing firsthand how technology and creativity intersect.
But creativity was always pulling me in another direction. I transitioned into photography and video directing, working with artists, capturing live performances, shooting music videos, and creating imagery that told a story. Over the years, I’ve had the privilege of photographing some of the biggest names in music, including The Script, Rick Astley, Queen, Justin Timberlake, Elbow, and U2.
Beyond photography, I also found myself assisting in the management of artists, helping with everything from content creation to strategic planning—a side of the industry that most people never see.
One of the people I’m lucky to call both a friend and a client is Rick Astley. I regularly work closely with him and his manager, assisting with content creation and other tasks. It’s a privilege to collaborate with artists not just in a creative capacity but in a way that helps shape how their work reaches the world.
In recent years, my background in tech and photography has blended into something new. I’ve explored AI as a creative tool, using it to expand what’s possible in image generation, enhancement, and artistic expression. I don’t see AI as a replacement for real artistry, but rather a tool that—in the right hands—can be used to create something truly unique.
This combination of technology, photography, and AI is what drives everything I do. I love solving problems, pushing creative boundaries, and making things that feel fresh and different.
But more than anything, I love connecting with people—sharing ideas, collaborating on projects, and learning from others. This site has already introduced me to an incredible community of creatives, tech enthusiasts, and ultrawide fans, and I hope it continues to bring more great people and new ideas into my world.
If you’ve got a thought, a project, or just want to say hello—reach out. You never know where a great conversation might lead.
- Peter
I'll leave you with, of all the things I've made, the thing I enjoyed making the most. This music video I wrote, directed and edited: